Brand Development, Visual Identity and Creative Direction

I started working with SH Hotels and Resorts in 2021 to prepare for the hotel opening in Spring 2024. 

My first task was to create a logo in keeping with the other hotels in the group, and then in consultation with the design team I developed a number of concepts for internal and external features and signage which included an outdoor sculpture of flying ducks, external branding and signage, murals and wall features for interior reception areas and guest room floors, and an exterior mural to wrap around the hotel during building works.

Digital Watercolours

Using Adobe Fresco, I created a suite of guest room watercolour illustrations based on design specifications and plans, so that rooms could be visualised and presented on the group's website.

TREEHOUSE HONEY

The hotel has had beehives on the building rooftops since building works started. In partnership with the nearby cathedral, the beehive project produces honey to support their charity Volition. I was commissioned to create branded packaging for the honey pots in keeping with the Treehouse Hotels brand visual identity.